Bangalore-based Breakbounce,a street-wear fashion brand for Gen Y,makes its foray into the Indian apparel industry by partnering with Myntra to market its products.Breakbounce clothing has been available to consumers exclusively on Myntra.

Commenting on the tie-up with Myntra,Mr.Sanjeev Mukhija,Managing Director,Breakbounce said,"Breakbounce is a street-wear fashion brand for youth.In line with the change in consumer behavior towards online shopping,we decided to make our entry in an unconventional manner by launching online first.Myntra makes a perfect fit as a retail partner as we have similar sensibilities and objectives towards Breakbounce.In the near future,we intend to market Breakbounce products in large-scale retail stores in metropolitan and cosmopolitan cities."

Given the affordability of the product range and the international fashion sensibilities of Breakbounce,the brand is sure to make its mark among the fashion-conscious youth.Breakbounce has already become one of Myntra's highest selling men's wear brands in less than a week since its introduction.

Expressing his pleasure over this mutually-beneficial collaboration with Breakbounce,Mr.Ganesh Subramanian,Chief Merchandising Officer,Myntra,said,"In order to bolster our continuing efforts towards bringing exclusive and trendy apparel collections to our discerning customers,this partnership with Breakbounce strengthens our street-wear range for the fashion-conscious Indian youth."

The brainchild of Goldenseam Textiles Pvt.Ltd.,Breakbounce,is a street-wear brand for the youth.Breakbounce is a casual fast fashion line that focuses on detailing,style and quality and aims to make current international fashion available to the discerning Indian shopper.

The Autumn/winter collection comprises 4 ranges:Do the dogfight,Laidback Jack,Play and Juic'd up for the fashion-conscious youth aged between 17-30 years.Inspired by Dutch craftsmanship and European sensibilities,Breakbounce is the current international fashion trends with focus on quality and promises to take street-wear to"the next level".Goldenseam Textiles Pvt.Ltd.,a part of Mandhana Industries,is a leading garment manufacturer.The company was incepted in 2004 with a vision to collaborate with the international fashion powerhouses and to create tomorrows fashion influences.

Myntra is among the leading e-commerce platforms in India for fashion and lifestyle products.